{"id":10833,"date":"2022-10-20T13:50:30","date_gmt":"2022-10-20T11:50:30","guid":{"rendered":"https:\/\/www.biovox.systems\/?p=10833"},"modified":"2024-08-30T16:41:13","modified_gmt":"2024-08-30T14:41:13","slug":"nachhaltigkeit-richtig-kommunizieren","status":"publish","type":"post","link":"https:\/\/www.biovox.systems\/en\/nachhaltigkeit-richtig-kommunizieren\/","title":{"rendered":"How to communicate sustainability\n- how to avoid greenwashing &amp; other risks!"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10833\" class=\"elementor elementor-10833\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7b46ecf elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7b46ecf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6cd1a6f\" data-id=\"6cd1a6f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75435a2 elementor-icon-list--layout-inline elementor-align-center elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"75435a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:80,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-info-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.043 8 8 119.083 8 256c0 136.997 111.043 248 248 248s248-111.003 248-248C504 119.083 392.957 8 256 8zm0 110c23.196 0 42 18.804 42 42s-18.804 42-42 42-42-18.804-42-42 18.804-42 42-42zm56 254c0 6.627-5.373 12-12 12h-88c-6.627 0-12-5.373-12-12v-24c0-6.627 5.373-12 12-12h12v-64h-12c-6.627 0-12-5.373-12-12v-24c0-6.627 5.373-12 12-12h64c6.627 0 12 5.373 12 12v100h12c6.627 0 12 5.373 12 12v24z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Quick Links:<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#1\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-double-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34zm192-34l-136-136c-9.4-9.4-24.6-9.4-33.9 0l-22.6 22.6c-9.4 9.4-9.4 24.6 0 33.9l96.4 96.4-96.4 96.4c-9.4 9.4-9.4 24.6 0 33.9l22.6 22.6c9.4 9.4 24.6 9.4 33.9 0l136-136c9.4-9.2 9.4-24.4 0-33.8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Die Grundlage<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#2\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-double-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34zm192-34l-136-136c-9.4-9.4-24.6-9.4-33.9 0l-22.6 22.6c-9.4 9.4-9.4 24.6 0 33.9l96.4 96.4-96.4 96.4c-9.4 9.4-9.4 24.6 0 33.9l22.6 22.6c9.4 9.4 24.6 9.4 33.9 0l136-136c9.4-9.2 9.4-24.4 0-33.8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Greenwashing<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#3\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-double-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34zm192-34l-136-136c-9.4-9.4-24.6-9.4-33.9 0l-22.6 22.6c-9.4 9.4-9.4 24.6 0 33.9l96.4 96.4-96.4 96.4c-9.4 9.4-9.4 24.6 0 33.9l22.6 22.6c9.4 9.4 24.6 9.4 33.9 0l136-136c9.4-9.2 9.4-24.4 0-33.8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Informative Inhalte<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#4\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-double-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34zm192-34l-136-136c-9.4-9.4-24.6-9.4-33.9 0l-22.6 22.6c-9.4 9.4-9.4 24.6 0 33.9l96.4 96.4-96.4 96.4c-9.4 9.4-9.4 24.6 0 33.9l22.6 22.6c9.4 9.4 24.6 9.4 33.9 0l136-136c9.4-9.2 9.4-24.4 0-33.8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Authentische Inhalte<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#5\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-double-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34zm192-34l-136-136c-9.4-9.4-24.6-9.4-33.9 0l-22.6 22.6c-9.4 9.4-9.4 24.6 0 33.9l96.4 96.4-96.4 96.4c-9.4 9.4-9.4 24.6 0 33.9l22.6 22.6c9.4 9.4 24.6 9.4 33.9 0l136-136c9.4-9.2 9.4-24.4 0-33.8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Kurzgesagt<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccf3599 elementor-widget elementor-widget-spacer\" data-id=\"ccf3599\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5c7c3de7 elementor-section-full_width elementor-section-height-min-height elementor-section-items-stretch elementor-section-content-middle elementor-section-height-default\" data-id=\"5c7c3de7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2ffd0e9c\" data-id=\"2ffd0e9c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79f9fae9 elementor-widget__width-initial elementor-absolute elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-spacer\" data-id=\"79f9fae9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_rotateZ_effect&quot;:&quot;yes&quot;,&quot;motion_fx_rotateZ_direction&quot;:&quot;negative&quot;,&quot;motion_fx_rotateZ_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4.5999999999999996447286321199499070644378662109375,&quot;sizes&quot;:[]},&quot;motion_fx_rotateZ_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:52,&quot;end&quot;:100}},&quot;_position&quot;:&quot;absolute&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9f554c elementor-widget__width-initial elementor-absolute elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-spacer\" data-id=\"a9f554c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_rotateZ_effect&quot;:&quot;yes&quot;,&quot;motion_fx_rotateZ_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.1999999999999999555910790149937383830547332763671875,&quot;sizes&quot;:[]},&quot;motion_fx_rotateZ_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:2,&quot;end&quot;:26}},&quot;_position&quot;:&quot;absolute&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.5,&quot;sizes&quot;:[]},&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc78cb6 elementor-widget__width-initial elementor-absolute elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-spacer\" data-id=\"dc78cb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_rotateZ_effect&quot;:&quot;yes&quot;,&quot;motion_fx_rotateZ_direction&quot;:&quot;negative&quot;,&quot;motion_fx_rotateZ_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.5,&quot;sizes&quot;:[]},&quot;motion_fx_rotateZ_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:39}},&quot;_position&quot;:&quot;absolute&quot;,&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_mouseTrack_effect&quot;:&quot;yes&quot;,&quot;motion_fx_mouseTrack_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.200000000000000011102230246251565404236316680908203125,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28826cdd elementor-widget__width-initial elementor-absolute elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-spacer\" data-id=\"28826cdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_rotateZ_effect&quot;:&quot;yes&quot;,&quot;motion_fx_rotateZ_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2.399999999999999911182158029987476766109466552734375,&quot;sizes&quot;:[]},&quot;motion_fx_rotateZ_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:60,&quot;end&quot;:100}},&quot;_position&quot;:&quot;absolute&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f277586 elementor-widget__width-initial elementor-absolute elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-spacer\" data-id=\"6f277586\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;_position&quot;:&quot;absolute&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_direction&quot;:&quot;negative&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-694f20e5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"694f20e5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-45496824\" data-id=\"45496824\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a12537 elementor-widget elementor-widget-heading\" data-id=\"3a12537\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Nachhaltigkeit richtig kommunizieren<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-428fba5 elementor-widget elementor-widget-heading\" data-id=\"428fba5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">- so vermeiden Sie Greenwashing &amp; Co!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb6ca5a elementor-widget elementor-widget-text-editor\" data-id=\"bb6ca5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Sie haben Ihre Produkte auf Biokunststoff umgestellt \u2013 super, aber wie kommunizieren Sie das Ihrer Zielgruppe? In diesem Artikel kl\u00e4ren wir, wie man Nachhaltigkeit authentisch kommuniziert.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6c81e0 elementor-widget elementor-widget-wp-widget-media_audio\" data-id=\"c6c81e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"wp-widget-media_audio.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-c6c81e0{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4dc2c6b elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4dc2c6b\" data-element_type=\"section\" data-e-type=\"section\" id=\"1\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4550132\" data-id=\"4550132\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33ae344 elementor-widget elementor-widget-text-editor\" data-id=\"33ae344\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><b>Die Grundlage: Nachhaltigkeitskommunikation<\/b><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-067ee75 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"067ee75\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a17ec3f\" data-id=\"a17ec3f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5298bfe elementor-widget elementor-widget-spacer\" data-id=\"5298bfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4702d94 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4702d94\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-24f3f6a\" data-id=\"24f3f6a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-989975f elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"989975f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4552267\" data-id=\"4552267\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed3c220 elementor-widget elementor-widget-image\" data-id=\"ed3c220\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.biovox.systems\/wp-content\/uploads\/2021\/08\/Biovox-Graphics_Triangle-2-300x300.png\" class=\"attachment-medium size-medium wp-image-2469\" alt=\"BIOVOX Megaphon\" srcset=\"https:\/\/www.biovox.systems\/wp-content\/uploads\/2021\/08\/Biovox-Graphics_Triangle-2-300x300.png 300w, https:\/\/www.biovox.systems\/wp-content\/uploads\/2021\/08\/Biovox-Graphics_Triangle-2-1024x1024.png 1024w, https:\/\/www.biovox.systems\/wp-content\/uploads\/2021\/08\/Biovox-Graphics_Triangle-2-150x150.png 150w, https:\/\/www.biovox.systems\/wp-content\/uploads\/2021\/08\/Biovox-Graphics_Triangle-2-768x768.png 768w, https:\/\/www.biovox.systems\/wp-content\/uploads\/2021\/08\/Biovox-Graphics_Triangle-2-1536x1536.png 1536w, https:\/\/www.biovox.systems\/wp-content\/uploads\/2021\/08\/Biovox-Graphics_Triangle-2-2048x2048.png 2048w, https:\/\/www.biovox.systems\/wp-content\/uploads\/2021\/08\/Biovox-Graphics_Triangle-2-12x12.png 12w, https:\/\/www.biovox.systems\/wp-content\/uploads\/2021\/08\/Biovox-Graphics_Triangle-2-1320x1321.png 1320w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8ea5486\" data-id=\"8ea5486\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-836238e elementor-widget elementor-widget-text-editor\" data-id=\"836238e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Vom Lifestyleprodukt bis zur Pharmaverpackung &#8211; Nachhaltigkeit spielt in unserer heutigen Welt eine gro\u00dfe Rolle. Der Begriff ist mit vielen Assoziationen und vor allem Emotionen belegt: W\u00e4hrend die einen \u201eecofriendly\u201c als den einzig wahren Lifestyle anerkennen, verbinden andere vor allem Gefahr mit der Klimakrise oder lehnen das Thema aus einer Abneigung vor Ver\u00e4nderungen ab. Wie kommuniziert man nun ein so komplexes Thema?<\/p><p><strong>Soviel vorneweg: Mit korrekter, transparenter Information und Authentizit\u00e4t!<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2792c73 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"2792c73\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInDown&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f8c67c\" data-id=\"3f8c67c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e36239f elementor-widget elementor-widget-text-editor\" data-id=\"e36239f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><b>Im Detail: Tipps f\u00fcr die Nachhaltigkeitskommunikation im B2B<\/b><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-85d18a6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"85d18a6\" data-element_type=\"section\" data-e-type=\"section\" id=\"2\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b219ec8\" data-id=\"b219ec8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e17a2b8 elementor-widget elementor-widget-spacer\" data-id=\"e17a2b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b5f1f1e elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b5f1f1e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-51a7431\" data-id=\"51a7431\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4df3c23 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4df3c23\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c67eefb\" data-id=\"c67eefb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46c3e99 elementor-widget elementor-widget-text-editor\" data-id=\"46c3e99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Vorsicht Greenwashing<\/strong><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c61aa5e elementor-widget elementor-widget-text-editor\" data-id=\"c61aa5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Es ist wohl kein Geheimnis, dass auf dem Markt viele Unternehmen existieren, die ein rein wirtschaftliches Interesse verfolgen. So ist diesen Unternehmen selbstverst\u00e4ndlich nicht entgangen, dass eine gro\u00dfe kaufkr\u00e4ftige Zielgruppe jetzt nachhaltige Produkte und Dienstleistungen nachfragt. Dazu z\u00e4hlen \u00fcbrigens auch vermehrt Klinken und Forschungseinrichtungen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9d53f0a\" data-id=\"9d53f0a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-709909c elementor-invisible elementor-widget elementor-widget-image\" data-id=\"709909c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;bounce&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.biovox.systems\/wp-content\/uploads\/2021\/08\/Biovox-Graphics_Triangle-7-1024x1024.png\" class=\"attachment-large size-large wp-image-2495\" alt=\"Funfact\" srcset=\"https:\/\/www.biovox.systems\/wp-content\/uploads\/2021\/08\/Biovox-Graphics_Triangle-7-1024x1024.png 1024w, https:\/\/www.biovox.systems\/wp-content\/uploads\/2021\/08\/Biovox-Graphics_Triangle-7-300x300.png 300w, https:\/\/www.biovox.systems\/wp-content\/uploads\/2021\/08\/Biovox-Graphics_Triangle-7-150x150.png 150w, https:\/\/www.biovox.systems\/wp-content\/uploads\/2021\/08\/Biovox-Graphics_Triangle-7-768x768.png 768w, https:\/\/www.biovox.systems\/wp-content\/uploads\/2021\/08\/Biovox-Graphics_Triangle-7-1536x1536.png 1536w, https:\/\/www.biovox.systems\/wp-content\/uploads\/2021\/08\/Biovox-Graphics_Triangle-7-2048x2048.png 2048w, https:\/\/www.biovox.systems\/wp-content\/uploads\/2021\/08\/Biovox-Graphics_Triangle-7-12x12.png 12w, https:\/\/www.biovox.systems\/wp-content\/uploads\/2021\/08\/Biovox-Graphics_Triangle-7-1320x1321.png 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8ef50a5 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8ef50a5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c4b11a4\" data-id=\"c4b11a4\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8bbbdfb elementor-widget elementor-widget-video\" data-id=\"8bbbdfb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/lzTWB7T52j0&quot;,&quot;video_type&quot;:&quot;youtube&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c1a426 elementor-widget elementor-widget-text-editor\" data-id=\"3c1a426\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Lust auf einen DeepDive? In diesem Webinarausschnitt schauen wir uns an, was Greenwashing eigentlich ist.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bb4cfea\" data-id=\"bb4cfea\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8b67a41 elementor-widget elementor-widget-text-editor\" data-id=\"8b67a41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var(--bodyfontsize); letter-spacing: var(--bodyletterspacing); text-transform: var(--bodytexttransform); background-color: var(--nv-site-bg);\">Da f\u00fchrt der Hunger nach Profit auch mal dazu <\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var(--bodyfontsize); letter-spacing: var(--bodyletterspacing); text-transform: var(--bodytexttransform);\">\u201enachhaltig\u201c draufzuschreiben, wo Nachhaltigkeit nicht wirklich drinsteckt<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var(--bodyfontsize); letter-spacing: var(--bodyletterspacing); text-transform: var(--bodytexttransform); background-color: var(--nv-site-bg);\">. Auch werden gerne kleine Aspekte gr\u00f6\u00dfer dargestellt, als sie sind. Zum Beispiel wenn eine Papierverpackung als \u201erecyclebar\u201c angepriesen wird, obwohl das schon lange Standard ist. Das funktioniert so lange gut, bis jemand aus der durchaus gut informierten Zielgruppe auf diesen Lug und Trug aufmerksam macht und der Shitstorm auf Social Media startet.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b2d224 elementor-widget elementor-widget-text-editor\" data-id=\"5b2d224\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var(--bodyfontsize); letter-spacing: var(--bodyletterspacing); text-transform: var(--bodytexttransform); background-color: var(--nv-site-bg);\">Diese Gefahr lauert nicht nur Lifestyle-Produkten, sondern ist auch <\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var(--bodyfontsize); letter-spacing: 0px; text-transform: var(--bodytexttransform); background-color: var(--nv-site-bg);\">von Medizinprodukten \u00fcber Labormaterialien<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var(--bodyfontsize); letter-spacing: 0px; text-transform: var(--bodytexttransform); background-color: var(--nv-site-bg);\"> in allen B2B-Branchen pr\u00e4sent.\u00a0<\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var(--bodyfontsize); letter-spacing: var(--bodyletterspacing); text-transform: var(--bodytexttransform);\">Das Problem:<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var(--bodyfontsize); letter-spacing: var(--bodyletterspacing); text-transform: var(--bodytexttransform); background-color: var(--nv-site-bg);\"> Dieser Sachverhalt f\u00e4rbt auf andere, ggf. auch auf Sie, ab. Ihre Kunden sind misstrauisch geworden, auch wenn Ihr neues Labormatial tats\u00e4chlich umweltfreundlich ist. Um einem \u201eJa aber ob das auch wirklich nachhaltig ist\u2026\u201c entgegen zu wirken, kommen wir direkt zum ersten heiligen Gral im Nachhaltigkeits-Marketing: <\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var(--bodyfontsize); letter-spacing: var(--bodyletterspacing); text-transform: var(--bodytexttransform);\">Information<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var(--bodyfontsize); letter-spacing: var(--bodyletterspacing); text-transform: var(--bodytexttransform); background-color: var(--nv-site-bg);\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8e6d23c elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8e6d23c\" data-element_type=\"section\" data-e-type=\"section\" id=\"3\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c393d1\" data-id=\"5c393d1\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bf99735 elementor-widget elementor-widget-text-editor\" data-id=\"bf99735\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Tipp #1: Mit informativen Inhalten werben<\/strong><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9cd5cb elementor-widget elementor-widget-text-editor\" data-id=\"c9cd5cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>F\u00fcr ein gutes Nachhaltigkeits-Marketing ist es essentiell wichtig, die Zielgruppe mit der geeigneten Menge an Informationen an die Hand zu nehmen. Anstelle von einem simplen \u201eUnser Produkt ist jetzt aus Biokunststoff und damit super nachhaltig\u201c k\u00f6nnen Sie Ihrer Zielgruppe ein kaskadiertes Info-Angebot bieten: Wie viel CO2 sparen Sie ein? Warum ist es wichtig CO2 einzusparen? Warum sorgt ein Umstieg auf Biokunststoff f\u00fcr eine bessere Zukunft? Was ist Biokunststoff eigentlich genau? Bereiten Sie diese Inhalte nach und nach in einem Info-Format f\u00fcr Ihre Zielgruppe auf. Zum Beispiel in Form von Infografiken, animierten Videos, Interviews oder Slider-Postings. So holen Sie die Zielgruppe bei Ihrem Informationsstand ab (wir erinnern uns an die Emotionen) und laufen keiner Gefahr eines Greenwashing-Shitstorms.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9bacceb elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9bacceb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a94af29\" data-id=\"a94af29\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af3fe60 elementor-widget elementor-widget-text-editor\" data-id=\"af3fe60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Im Kontext von B2B-Marketing ist Ihre Zielgruppe schon einen h\u00f6heren Informationsgehalt gew\u00f6hnt. Hier k\u00f6nnen Sie einen richtigen Deep-Dive ins Thema wagen und auch komplexere Zusammenh\u00e4nge Ihres Beitrags zur Nachhaltigkeit darstellen. Vergessen Sie auch nicht Ihrer Zielgruppe zu kommunizieren, was Sie davon hat, dass Sie jetzt nachhaltige Rohstoffe verwenden. Achten Sie im B2B au\u00dferdem darauf Ihrer Zielgruppe zu kommunizieren, dass Ihre nachhaltigen Produkte\/ Dienstleistungen denselben Qualit\u00e4tsstandards entsprechen wie zuvor.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-92204bf\" data-id=\"92204bf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a7bbc6c elementor-widget elementor-widget-video\" data-id=\"a7bbc6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/LpbQbi05eZw&quot;,&quot;video_type&quot;:&quot;youtube&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b32e532 elementor-widget elementor-widget-text-editor\" data-id=\"b32e532\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Wie f\u00fcr B2B gemacht: In diesem Webinarausschnitt schauen wir uns an, warum Nachhaltigkeitskommunikation &amp; B2B gut zusammen passen!<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7218078 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7218078\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-56c7b28\" data-id=\"56c7b28\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-90c4131 elementor-widget elementor-widget-image\" data-id=\"90c4131\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.biovox.systems\/wp-content\/uploads\/2021\/04\/IMG_3897-2-scaled-e1626101624600-1024x1024.jpg\" class=\"attachment-large size-large wp-image-1192\" alt=\"Carmen Rommel\" srcset=\"https:\/\/www.biovox.systems\/wp-content\/uploads\/2021\/04\/IMG_3897-2-scaled-e1626101624600-1024x1024.jpg 1024w, https:\/\/www.biovox.systems\/wp-content\/uploads\/2021\/04\/IMG_3897-2-scaled-e1626101624600-300x300.jpg 300w, https:\/\/www.biovox.systems\/wp-content\/uploads\/2021\/04\/IMG_3897-2-scaled-e1626101624600-150x150.jpg 150w, https:\/\/www.biovox.systems\/wp-content\/uploads\/2021\/04\/IMG_3897-2-scaled-e1626101624600-768x768.jpg 768w, https:\/\/www.biovox.systems\/wp-content\/uploads\/2021\/04\/IMG_3897-2-scaled-e1626101624600-1536x1536.jpg 1536w, https:\/\/www.biovox.systems\/wp-content\/uploads\/2021\/04\/IMG_3897-2-scaled-e1626101624600-1320x1320.jpg 1320w, https:\/\/www.biovox.systems\/wp-content\/uploads\/2021\/04\/IMG_3897-2-scaled-e1626101624600.jpg 1857w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Carmen Rommel, Supply Chain &amp; Sustainability<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b13675b\" data-id=\"b13675b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15196c6 elementor-widget elementor-widget-text-editor\" data-id=\"15196c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\">&#8222;Sie sind sich unsicher, welche Inhalte Sie kommunizieren m\u00f6chten? Wir pr\u00fcfen die Nachhaltigkeitskommunikation von Kunden gerne in Bezug auf unsere BIOVOX-Biokunststoffe. F\u00fcr Ihre informativen Formate zum Thema Biokunststoff liefern wir au\u00dferdem gerne belegbare Fakten und Zahlen.&#8220;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a3edc5 elementor-widget elementor-widget-button\" data-id=\"7a3edc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.biovox.systems\/potenzial-ermitteln\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Jetzt kostenlosen Termin vereinbaren<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5050bb5 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5050bb5\" data-element_type=\"section\" data-e-type=\"section\" id=\"4\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e97d7c\" data-id=\"7e97d7c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4cbef4c elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4cbef4c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8bac3f7\" data-id=\"8bac3f7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f5b22b elementor-widget elementor-widget-text-editor\" data-id=\"9f5b22b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Das sogenannte \u201ewhat-about\u201c-Problem<\/strong><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e39b9be elementor-widget elementor-widget-text-editor\" data-id=\"e39b9be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>W\u00e4hrend Greenwashing fast schon ein \u201ealter Schuh\u201c im Marketing ist, kennen viele das \u201eWhat-about\u201c-Problem, zu deutsch etwa \u201eJa, aber was ist mit \u2026\u201c, noch nicht. Oder zumindest nicht bewusst. Also, worum geht`s? Der Titel ist angelehnt an den Begriff des \u201eWhataboutismus\u201c. Einem Ph\u00e4nomen, bei dem ein kritisches Argument nicht beantwortet, sondern direkt mit einer kritischen Gegenfrage erwidert wird um die Moral des kommunizierenden in Frage zu stellen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f253b31\" data-id=\"f253b31\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6fbca4f elementor-invisible elementor-widget elementor-widget-image\" data-id=\"6fbca4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;bounce&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.biovox.systems\/wp-content\/uploads\/2021\/08\/Biovox-Graphics_Triangle-8-1024x1024.png\" class=\"attachment-large size-large wp-image-2496\" alt=\"Information\" srcset=\"https:\/\/www.biovox.systems\/wp-content\/uploads\/2021\/08\/Biovox-Graphics_Triangle-8-1024x1024.png 1024w, https:\/\/www.biovox.systems\/wp-content\/uploads\/2021\/08\/Biovox-Graphics_Triangle-8-300x300.png 300w, https:\/\/www.biovox.systems\/wp-content\/uploads\/2021\/08\/Biovox-Graphics_Triangle-8-150x150.png 150w, https:\/\/www.biovox.systems\/wp-content\/uploads\/2021\/08\/Biovox-Graphics_Triangle-8-768x768.png 768w, https:\/\/www.biovox.systems\/wp-content\/uploads\/2021\/08\/Biovox-Graphics_Triangle-8-1536x1536.png 1536w, https:\/\/www.biovox.systems\/wp-content\/uploads\/2021\/08\/Biovox-Graphics_Triangle-8-2048x2048.png 2048w, https:\/\/www.biovox.systems\/wp-content\/uploads\/2021\/08\/Biovox-Graphics_Triangle-8-12x12.png 12w, https:\/\/www.biovox.systems\/wp-content\/uploads\/2021\/08\/Biovox-Graphics_Triangle-8-1320x1321.png 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-22a62ec elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"22a62ec\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0041a96\" data-id=\"0041a96\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b3eac7 elementor-widget elementor-widget-video\" data-id=\"6b3eac7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/jj5RVg6MFKU&quot;,&quot;video_type&quot;:&quot;youtube&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6625cd elementor-widget elementor-widget-text-editor\" data-id=\"a6625cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Lust auf einen DeepDive? Hier gibt es einen Webinarausschnitt zum &#8222;What-about&#8220;-Problem<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f3e4e74\" data-id=\"f3e4e74\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d5aa36 elementor-widget elementor-widget-text-editor\" data-id=\"1d5aa36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var(--bodyfontsize); letter-spacing: var(--bodyletterspacing); text-transform: var(--bodytexttransform);\">Konkret bedeutet das:<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var(--bodyfontsize); letter-spacing: var(--bodyletterspacing); text-transform: var(--bodytexttransform); background-color: var(--nv-site-bg);\"> Sie erz\u00e4hlen Ihre Zielgruppe, dass Sie durch den Umstieg auf einen Biokunststoff jetzt CO2 sparen, und diese reagiert mit \u201eJa aber was ist mit der durch euch verursachten Wasserverschwendung\u201c. Das ist eine sehr destruktive Art der Kommunikation, die aber gerade auf Social Media oft auftritt. Jetzt wo Sie sich als nachhaltig geoutet haben, wird alles was Sie tun auf die Goldwaage gelegt. Getreu dem Motto \u201eGanz oder gar nicht\u201c.<\/span><\/p><p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var(--bodyfontsize); letter-spacing: var(--bodyletterspacing); text-transform: var(--bodytexttransform); background-color: var(--nv-site-bg);\">Um dem entgegen zu wirken kommen wir zum zweiten heiligen Gral im Nachhaltigkeits-Marketing:&nbsp;<\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var(--bodyfontsize); letter-spacing: var(--bodyletterspacing); text-transform: var(--bodytexttransform);\">Authentizit\u00e4t<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var(--bodyfontsize); letter-spacing: var(--bodyletterspacing); text-transform: var(--bodytexttransform); background-color: var(--nv-site-bg);\">.<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var(--bodyfontsize); letter-spacing: var(--bodyletterspacing); text-transform: var(--bodytexttransform); background-color: var(--nv-site-bg);\"><br><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-04243c4 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"04243c4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-537e4f5\" data-id=\"537e4f5\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-76a94c4 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"76a94c4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b253792\" data-id=\"b253792\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74308b6 elementor-widget elementor-widget-text-editor\" data-id=\"74308b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Tipp #2: Lieber authentisch als heldenhaft kommunizieren<\/strong><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c42eec0 elementor-widget elementor-widget-text-editor\" data-id=\"c42eec0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sie sind jetzt nachhaltig, sozial engagiert und dann auch noch klimapositiv? Das kommt oft nicht gut an. Ihre Zielgruppe sch\u00e4tzt Transparenz und Authentizit\u00e4t. Seien Sie in Ihrer Kommunikation ehrlich. Kommunizieren Sie, in welchen Bereichen Sie sich noch verbessern m\u00f6chten. Sagen Sie lieber \u201ewir tragen unseren Teil dazu bei\u201c anstelle von \u201ewir retten ganz alleine die Welt\u201c. Nutzen Sie Formulierungen wie &#8222;Das ist das Beste, was wir nach aktuellem Stand der Technik machen k\u00f6nnen\u201c statt mit Marketing-Buzzwords um sich zu werfen, die zu gro\u00df sind. Teilen Sie nicht nur Erfolge sondern auch noch nicht erreichte Ziele.<\/p><p><strong>Kommunizieren sie ehrlich und authentisch, nehmen sie Ihre Zielgruppe auf Ihrem individuellen Weg in Richtung Nachhaltigkeit mit und machen sie im Idealfall eine Story draus.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e422f8c elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e422f8c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6b18a982\" data-id=\"6b18a982\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-451f01d elementor-button-align-end elementor-tablet-button-align-start elementor-mobile-button-align-stretch elementor-invisible elementor-widget elementor-widget-form\" data-id=\"451f01d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Join Us Form\" aria-label=\"Join Us Form\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"10833\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"451f01d\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"BIOVOX Biokunststoffe\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-html elementor-field-group elementor-column elementor-field-group-field_a0eb4af elementor-col-100\">\n\t\t\t\t\tZum Download: Das BIOVOX-Kompendium BE GREEN.\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-field_14d3413 elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_14d3413\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[field_14d3413]\" id=\"form-field-field_14d3413\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"E-Mail*\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_883dd7c elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_883dd7c\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tVorname\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_883dd7c]\" id=\"form-field-field_883dd7c\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Vorname*\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_4b4df3a elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_4b4df3a\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tNachname\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_4b4df3a]\" id=\"form-field-field_4b4df3a\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Nachname*\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_dc2f0e3 elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_dc2f0e3\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tOrganisation\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_dc2f0e3]\" id=\"form-field-field_dc2f0e3\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Organisation*\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-field_73b81df elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_73b81df\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEinverst\u00e4ndniserkl\u00e4rung\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[field_73b81df]\" id=\"form-field-field_73b81df\" class=\"elementor-field elementor-size-sm  elementor-acceptance-field\" required=\"required\">\n\t\t\t\t<label for=\"form-field-field_73b81df\">Bitte senden Sie mir entsprechend Ihrer <a href=\"https:\/\/www.biovox.systems\/datenschutzerklaerung\/\">Datenschutzerkl\u00e4rung<\/a> jederzeit widerruflich gelegentlich Informationen zu Nachhaltigkeitsthemen und Biokunststoffen zu.<\/label>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm elementor-animation-wobble-horizontal\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Registrieren &amp; kostenlos downloaden<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ca8af66\" data-id=\"ca8af66\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f1a201 elementor-widget elementor-widget-testimonial\" data-id=\"5f1a201\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-content\">\"Sie wissen selbst noch zu wenig \u00fcber Biokunststoffe? Dann ist unser BE GREEN Kompendium genau das richtige f\u00fcr Sie! Unsere BIOVOX-Experten haben darin ihr geballte Wissen zusammengefasst: Den kompletten \u00dcberblick \u00fcber Biokunststoffe, ihre Verarbeitung, Leistung und Regulatorik.\"<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta elementor-has-image elementor-testimonial-image-position-aside\">\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-image\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"450\" src=\"https:\/\/www.biovox.systems\/wp-content\/uploads\/2022\/06\/IMG_4966.jpg\" class=\"attachment-full size-full wp-image-8155\" alt=\"Julian Lotz\" srcset=\"https:\/\/www.biovox.systems\/wp-content\/uploads\/2022\/06\/IMG_4966.jpg 450w, https:\/\/www.biovox.systems\/wp-content\/uploads\/2022\/06\/IMG_4966-300x300.jpg 300w, https:\/\/www.biovox.systems\/wp-content\/uploads\/2022\/06\/IMG_4966-150x150.jpg 150w, https:\/\/www.biovox.systems\/wp-content\/uploads\/2022\/06\/IMG_4966-12x12.jpg 12w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-name\">Dr.-Ing. Julian Lotz<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-job\">BIOVOX<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6ea3aef elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6ea3aef\" data-element_type=\"section\" data-e-type=\"section\" id=\"5\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9d81a47\" data-id=\"9d81a47\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2904dfb elementor-widget elementor-widget-text-editor\" data-id=\"2904dfb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><b>Kurz gesagt: Unser Fazit zur Nachhaltigkeitskommunikation<\/b><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a9521a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a9521a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-00922c9\" data-id=\"00922c9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-90f3cb5 elementor-widget elementor-widget-spacer\" data-id=\"90f3cb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e9a73f elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e9a73f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2ae23ef\" data-id=\"2ae23ef\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e104b81 elementor-widget elementor-widget-video\" data-id=\"e104b81\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/TkWdSC5mCGY&quot;,&quot;lazy_load&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5f7d26 elementor-widget elementor-widget-text-editor\" data-id=\"b5f7d26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>In diesem Webinarausschnitt teilen wir unsere Erfolgsformel f\u00fcr eine glaubw\u00fcrdige Kommunikation.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ba4d743\" data-id=\"ba4d743\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fd34461 elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default\" data-id=\"fd34461\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-c258d5c\" data-id=\"c258d5c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cc36d95 elementor-widget elementor-widget-text-editor\" data-id=\"cc36d95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Wer Nachhaltigkeit kommunizieren m\u00f6chte, muss wissen, dass das Thema komplex und die Zielgruppe anspruchsvoll ist. Wer auf informative Inhalte setzt und authentisch bleibt wird aber sicher durch die Gefahren des Nachhaltigkeit-Marketings navigieren.<\/p><p><strong>Trauen Sie sich ehrlich in Ihrer Kommunikation zu sein und nehmen Sie Ihre Zielgruppe mit ihren individuellen Bed\u00fcrfnissen auf der Reise zum Nachhaltigen Unternehmen in Form von Storytelling mit.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-00de0a0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"00de0a0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e947994\" data-id=\"e947994\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d677fa7 elementor-widget elementor-widget-text-editor\" data-id=\"d677fa7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Mehr BIOVOX Wissen<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-992c7a4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"992c7a4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e1e41de\" data-id=\"e1e41de\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-934c5bd elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"934c5bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1f4d829 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f4d829\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c255cb\" data-id=\"2c255cb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de41bbd elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"de41bbd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-31904 post type-post status-publish format-standard has-post-thumbnail hentry category-technik tag-biokunststoff tag-drug-delivery tag-medical-grade tag-medizinische-kunststoffe tag-nachhaltigkeit tag-pharma\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.biovox.systems\/en\/pla-drug-delivery-devices\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"289\" src=\"https:\/\/www.biovox.systems\/wp-content\/uploads\/2024\/11\/DrugDelivery-e1730467979746-300x289.jpg\" class=\"attachment-medium size-medium wp-image-27259\" alt=\"Drug Delivery Devices aus Medical Grade Biokunststoffen\" srcset=\"https:\/\/www.biovox.systems\/wp-content\/uploads\/2024\/11\/DrugDelivery-e1730467979746-300x289.jpg 300w, https:\/\/www.biovox.systems\/wp-content\/uploads\/2024\/11\/DrugDelivery-e1730467979746-1024x988.jpg 1024w, https:\/\/www.biovox.systems\/wp-content\/uploads\/2024\/11\/DrugDelivery-e1730467979746-768x741.jpg 768w, https:\/\/www.biovox.systems\/wp-content\/uploads\/2024\/11\/DrugDelivery-e1730467979746-12x12.jpg 12w, https:\/\/www.biovox.systems\/wp-content\/uploads\/2024\/11\/DrugDelivery-e1730467979746-1320x1274.jpg 1320w, https:\/\/www.biovox.systems\/wp-content\/uploads\/2024\/11\/DrugDelivery-e1730467979746.jpg 1426w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.biovox.systems\/en\/pla-drug-delivery-devices\/\" >\n\t\t\t\tPLA f\u00fcr Drug Delivery Devices\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t2025-06-02\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>PLA als zukunftsf\u00e4hige L\u00f6sung f\u00fcr Autoinjektoren &#038; Co? In diesem Artikel werfen wir einen Blick auf \u00a0PLA \u2013 ein biobasiertes Polymer \u2013 und seine Eignung als zukunftssichere Materiall\u00f6sung f\u00fcr Arzneimittelabgabeger\u00e4te, \u00a0auch bekannt als Drug Delivery Devices.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.biovox.systems\/en\/pla-drug-delivery-devices\/\" aria-label=\"Read more about PLA f\u00fcr Drug Delivery Devices\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-22365 post type-post status-publish format-standard has-post-thumbnail hentry category-technik tag-biokunststoff tag-medical-grade tag-medizinische-kunststoffe tag-nachhaltigkeit\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.biovox.systems\/en\/losungsmittelkleben\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.biovox.systems\/wp-content\/uploads\/2024\/10\/5-300x300.jpg\" class=\"attachment-medium size-medium wp-image-25844\" alt=\"Infografik L\u00f6sungsmittelkleben\" srcset=\"https:\/\/www.biovox.systems\/wp-content\/uploads\/2024\/10\/5-300x300.jpg 300w, https:\/\/www.biovox.systems\/wp-content\/uploads\/2024\/10\/5-1024x1024.jpg 1024w, https:\/\/www.biovox.systems\/wp-content\/uploads\/2024\/10\/5-150x150.jpg 150w, https:\/\/www.biovox.systems\/wp-content\/uploads\/2024\/10\/5-768x768.jpg 768w, https:\/\/www.biovox.systems\/wp-content\/uploads\/2024\/10\/5-12x12.jpg 12w, https:\/\/www.biovox.systems\/wp-content\/uploads\/2024\/10\/5-1320x1320.jpg 1320w, https:\/\/www.biovox.systems\/wp-content\/uploads\/2024\/10\/5.jpg 1500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.biovox.systems\/en\/losungsmittelkleben\/\" >\n\t\t\t\tL\u00f6sungsmittelkleben\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t2024-10-04\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>L\u00f6sungsmittelkleben erm\u00f6glicht eine dauerhafte Verbindung von Thermoplasten ohne W\u00e4rmequelle und ohne Verbleib eines Klebstoffes. In diesem kurzen und eher technischen Artikel betrachten wir die Funktionsweise, geeignete L\u00f6semittel und die Vorteile dieser Technik.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.biovox.systems\/en\/losungsmittelkleben\/\" aria-label=\"Read more about L\u00f6sungsmittelkleben\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-20249 post type-post status-publish format-standard has-post-thumbnail hentry category-nachhaltigkeit tag-biokunststoff tag-design-for-sustainability tag-klimawandel tag-krankenhaus tag-medical-grade tag-medizinische-kunststoffe tag-nachhaltigkeit tag-treibhausgasemissionen\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.biovox.systems\/en\/die-umweltwirkung-von-medizinprodukten\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.biovox.systems\/wp-content\/uploads\/2024\/07\/AdobeStock_101332487-300x200.jpeg\" class=\"attachment-medium size-medium wp-image-20438\" alt=\"Medizinprodukte aus Biokunststoff\" srcset=\"https:\/\/www.biovox.systems\/wp-content\/uploads\/2024\/07\/AdobeStock_101332487-300x200.jpeg 300w, https:\/\/www.biovox.systems\/wp-content\/uploads\/2024\/07\/AdobeStock_101332487-1024x684.jpeg 1024w, https:\/\/www.biovox.systems\/wp-content\/uploads\/2024\/07\/AdobeStock_101332487-768x513.jpeg 768w, https:\/\/www.biovox.systems\/wp-content\/uploads\/2024\/07\/AdobeStock_101332487-1536x1025.jpeg 1536w, https:\/\/www.biovox.systems\/wp-content\/uploads\/2024\/07\/AdobeStock_101332487-18x12.jpeg 18w, https:\/\/www.biovox.systems\/wp-content\/uploads\/2024\/07\/AdobeStock_101332487-930x620.jpeg 930w, https:\/\/www.biovox.systems\/wp-content\/uploads\/2024\/07\/AdobeStock_101332487-1320x881.jpeg 1320w, https:\/\/www.biovox.systems\/wp-content\/uploads\/2024\/07\/AdobeStock_101332487.jpeg 2000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.biovox.systems\/en\/die-umweltwirkung-von-medizinprodukten\/\" >\n\t\t\t\tDie Umweltwirkung von Medizinprodukten\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t2024-08-02\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Medizinprodukte machen knapp ein Viertel der Treibhausgasemissionen eines Krankenhauses aus. Wie k\u00f6nnen wir sie nachhaltiger gestalten?<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.biovox.systems\/en\/die-umweltwirkung-von-medizinprodukten\/\" aria-label=\"Read more about Die Umweltwirkung von Medizinprodukten\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-18252 post type-post status-publish format-standard has-post-thumbnail hentry category-medical-regulatorik tag-biokunststoff tag-innovation tag-klimawandel tag-kreislaufwirtschaft tag-medical-grade tag-medizinische-kunststoffe tag-nachhaltigkeit tag-pharma tag-plastik tag-recycling tag-verpackungsloesung\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.biovox.systems\/en\/die-pharmaverpackung-der-zukunft\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.biovox.systems\/wp-content\/uploads\/2023\/03\/IMG_6039-1-300x300.jpg\" class=\"attachment-medium size-medium wp-image-14324\" alt=\"MedEco Compound for Blow Molding\" srcset=\"https:\/\/www.biovox.systems\/wp-content\/uploads\/2023\/03\/IMG_6039-1-300x300.jpg 300w, https:\/\/www.biovox.systems\/wp-content\/uploads\/2023\/03\/IMG_6039-1-1024x1024.jpg 1024w, https:\/\/www.biovox.systems\/wp-content\/uploads\/2023\/03\/IMG_6039-1-150x150.jpg 150w, https:\/\/www.biovox.systems\/wp-content\/uploads\/2023\/03\/IMG_6039-1-768x768.jpg 768w, https:\/\/www.biovox.systems\/wp-content\/uploads\/2023\/03\/IMG_6039-1-1536x1536.jpg 1536w, https:\/\/www.biovox.systems\/wp-content\/uploads\/2023\/03\/IMG_6039-1-2048x2048.jpg 2048w, https:\/\/www.biovox.systems\/wp-content\/uploads\/2023\/03\/IMG_6039-1-12x12.jpg 12w, https:\/\/www.biovox.systems\/wp-content\/uploads\/2023\/03\/IMG_6039-1-1320x1320.jpg 1320w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.biovox.systems\/en\/die-pharmaverpackung-der-zukunft\/\" >\n\t\t\t\tDie Pharmaverpackung der Zukunft\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t2024-08-02\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Verpackungen f\u00fcr pharmazeutische Produkte, wie Tablettenblister, Pillendosen &#038; Flaschen stehen vor einer neuen Herausforderung: Neben dem Schutz ihres Inhaltes, ist Nachhaltigkeit von zunehmender Bedeutung. Wie das gelingt, welche Regulatorik zu beachten ist und was zwei Branchenexperten zur Zukunft der Pharmaverpackung sagen, liest Du in diesem Artikel.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.biovox.systems\/en\/die-pharmaverpackung-der-zukunft\/\" aria-label=\"Read more about Die Pharmaverpackung der Zukunft\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-18101 post type-post status-publish format-standard has-post-thumbnail hentry category-nachhaltigkeit tag-biokunststoff tag-innovation tag-klimawandel tag-kreislaufwirtschaft tag-medizinische-kunststoffe tag-nachhaltigkeit tag-plastik tag-recycling\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.biovox.systems\/en\/die-zukunft-von-kunststoff\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"194\" src=\"https:\/\/www.biovox.systems\/wp-content\/uploads\/2022\/02\/titelbild-bearbeitet-300x194.jpg\" class=\"attachment-medium size-medium wp-image-4307\" alt=\"BIOVOX Biokunststoffe f\u00fcr Medizintechnik, Pharma, Lebensmittel und Kosmetik\" srcset=\"https:\/\/www.biovox.systems\/wp-content\/uploads\/2022\/02\/titelbild-bearbeitet-300x194.jpg 300w, https:\/\/www.biovox.systems\/wp-content\/uploads\/2022\/02\/titelbild-bearbeitet-1024x661.jpg 1024w, https:\/\/www.biovox.systems\/wp-content\/uploads\/2022\/02\/titelbild-bearbeitet-768x496.jpg 768w, https:\/\/www.biovox.systems\/wp-content\/uploads\/2022\/02\/titelbild-bearbeitet-1536x992.jpg 1536w, https:\/\/www.biovox.systems\/wp-content\/uploads\/2022\/02\/titelbild-bearbeitet-2048x1322.jpg 2048w, https:\/\/www.biovox.systems\/wp-content\/uploads\/2022\/02\/titelbild-bearbeitet-18x12.jpg 18w, https:\/\/www.biovox.systems\/wp-content\/uploads\/2022\/02\/titelbild-bearbeitet-1320x852.jpg 1320w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.biovox.systems\/en\/die-zukunft-von-kunststoff\/\" >\n\t\t\t\tDie Zukunft von Kunststoff\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t2023-12-14\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Kunststoffe sind aus der modernen Welt nicht mehr wegzudenken. Gleichzeitig stehen wir vor der Herausforderung, ihren \u00f6kologischen Fu\u00dfabdruck zu minimieren und innovative L\u00f6sungen f\u00fcr die Zukunft zu finden. In diesem Artikel betrachten wir die Umweltwirkung, kritische Inhaltsstoffe und die M\u00f6glichkeit einer klimaneutralen Kreislaufwirtschaft, die auf erneuerbaren Ressourcen basiert.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.biovox.systems\/en\/die-zukunft-von-kunststoff\/\" aria-label=\"Read more about Die Zukunft von Kunststoff\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-17311 post type-post status-publish format-standard has-post-thumbnail hentry category-medical-regulatorik category-nachhaltigkeit tag-gesundheitssektor tag-gesundheitswesen tag-klimawandel tag-krankenhausabfall tag-kreislaufwirtschaft tag-medizinischer-muell tag-nachhaltigkeit tag-recycling\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.biovox.systems\/en\/kreislaufwirtschaft-im-gesundheitswesen\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.biovox.systems\/wp-content\/uploads\/2023\/03\/Medcial_Products_kl-300x200.jpg\" class=\"attachment-medium size-medium wp-image-13998\" alt=\"Medical products that could be made out of bioplastics.\" srcset=\"https:\/\/www.biovox.systems\/wp-content\/uploads\/2023\/03\/Medcial_Products_kl-300x200.jpg 300w, https:\/\/www.biovox.systems\/wp-content\/uploads\/2023\/03\/Medcial_Products_kl-768x512.jpg 768w, https:\/\/www.biovox.systems\/wp-content\/uploads\/2023\/03\/Medcial_Products_kl-18x12.jpg 18w, https:\/\/www.biovox.systems\/wp-content\/uploads\/2023\/03\/Medcial_Products_kl.jpg 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.biovox.systems\/en\/kreislaufwirtschaft-im-gesundheitswesen\/\" >\n\t\t\t\tKreislaufwirtschaft im Gesundheitswesen\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t2023-08-11\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>In diesem Artikel betrachten wir, wie aus Krankenhausabf\u00e4llen Wertstr\u00f6me generiert und mittels Recycling der Produktion neuer Medizinprodukte und Pharmaverpackungen zugef\u00fchrt werden k\u00f6nnen. Kurzgesagt: Wie Kreislaufwirtschaft im Gesundheitswesen gelingt.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.biovox.systems\/en\/kreislaufwirtschaft-im-gesundheitswesen\/\" aria-label=\"Read more about Kreislaufwirtschaft im Gesundheitswesen\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Your products are made from bioplastics now \u2013 great, but how do you communicate this switch to your target group? In this article, we explain how to communicate sustainability authentically.<\/p>","protected":false},"author":2,"featured_media":8579,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[65],"tags":[34,39,37,35,38],"class_list":["post-10833","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nachhaltigkeit","tag-biokunststoff","tag-kommunikation","tag-marketing","tag-medizintechnik","tag-nachhaltigkeit"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nachhaltigkeit im B2B kommunizieren<\/title>\n<meta name=\"description\" content=\"Sie m\u00f6chten Nachhaltigkeit im B2B kommunizieren? 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